Think in Systems,
Ship Solutions

Senior product and data strategy leader who bridges business and engineering, uses AI to move faster, and turns messy problems into simple, working solutions. This site is my working lab.

20+ years across product, analytics, and data strategy
Led a 7-person engineering team on a cross-regional platform
Experian • Toyota Financial Services • Lowe's • Texas A&M • University of Colorado
South OC base • global reach

What I Do

Innovation Leadership

Coach small teams to use AI as leverage, improve delivery, and focus on outcomes that matter.

Data Strategy

Turn messy signals into decisions. Instrument funnels, run experiments, and build simple loops that compound.

Creative Tech Projects

Small public builds that keep me curious and honest, from kids' stories to quirky utilities.

Wide base across domains, creative problem solving, and fast learning are my edge. AI is the accelerant.

Selected Outcomes

Kept a mature, under-resourced data platform stable across key regions while leading a 7-person team.

Introduced pragmatic AI workflows inside the team to reduce busywork and clarify handoffs.

Negotiated partner costs down and improved unit economics on flat budgets.

Earlier at Toyota, applied analytics and testing to improve retention and lead generation.

Ways to Work Together

Advisory

Scope a practical AI or data initiative, define success, and plan the first two experiments.

For AI-Curious Explorers

If you want to kick around ideas, co-design a lightweight pilot, or explore a partnership, reach out.

Speaking and Workshops

Team sessions on experimentation, data-informed product, and small public builds.

Latest Writing

Short, concrete notes on what worked this week.