I learn fast and make data useful

I'm a senior product and data strategy leader in South Orange County. I bridge business and engineering, use AI to move faster, and turn messy problems into simple, working solutions. This site is my working lab.

20+ years across product, analytics, and data strategy
Led a 7-person engineering team on a cross-regional platform
Experian • Toyota Financial Services • Lowe's • Texas A&M • University of Colorado
South OC base • global reach

I lead product and data work where consumer insight meets practical AI. At Experian, I manage a lean team and keep a mature cross-regional platform stable while introducing pragmatic automation inside the group. Earlier, at Toyota Financial Services, I worked on analytics-driven retention and remarketing. I like small public builds, fast learning loops, and writing up what worked.

What I'm good at

  • Translating business goals into simple system designs
  • Coaching teams to use AI as leverage, not theater
  • Rapid learning cycles and clear instrumentation
  • Vendor and partner pragmatism to improve unit economics

What I avoid

  • Compliance-only busywork roles
  • Conference-heavy, outbound-sales cultures
  • Big-bang builds without feedback

How I Work

1

Frame the problem and success metrics

2

Map signals, constraints, and simplest viable loop

3

Build a thin slice, ship, and measure

4

Keep the parts that work, remove the rest

Now / Next

Now: leading a small team at Experian, improving reliability and workflow with lightweight AI. Next: sharing more public builds and notes from the lab so others can reuse what works.

Ways to Collaborate

Advisory

Scope a practical AI or data initiative, define success, and plan the first two experiments.

For AI-Curious Explorers

Kick around ideas, co-design a lightweight pilot, or explore a partnership.

Speaking & Workshops

Experimentation, data-informed product, and small public builds.

Latest Writing

Short, concrete notes from the lab.