Skip to main content

Hello, I'm Kyle Matthies

Product leader, dad, coach, builder.

I spend my weeks making data products useful at scale and my weekends making sure every kid gets a fair shot on the field. This site is where I share what I'm learning along the way.

Kyle Matthies

The Short Version

I'm Kyle — a product and data strategy leader based in Ladera Ranch, California. I've spent 20+ years building and leading data-driven products across Experian, Toyota Financial Services, and earlier stops at Lowe's and in higher education. I have an MBA from Texas A&M and a stubborn habit of simplifying things that don't need to be complicated.

Right now I lead a small global team at Experian, where I manage a cross-regional business intelligence platform with coverage spanning 35 countries. Before that, I built predictive analytics products and ran a loyalty program at Toyota Financial Services that saved $2M a year by proving, with data, which incentives actually worked.

I care about product judgment over process theater, and about building things that work over talking about things that might.

The rest of the story

My wife and I have two daughters — Lilly and Avery — and most of what I care about outside of work starts with them.

Family photo — Kyle with wife and daughters

I've been a head coach in AYSO soccer since 2020 and head coach for CAPO Girls Softball since 2023, where I also joined the board this year. Before that, I coached Special Olympics athletes in soccer, volleyball, basketball, and floor hockey across California and Texas. Coaching is where I first learned that the best systems aren't the cleverest ones — they're the ones that give everyone a fair chance to contribute.

Coaching photo — Kyle on a field with a team

That conviction is what led me to build LineupSnap, a web app that helps recreational coaches generate fair, balanced lineups without burning hours on spreadsheets. It started as scribbled notes in Apple Notes, grew into a thousand lines of Google Apps Script, and eventually became a full production app with authentication, payments, and a fairness algorithm I'm genuinely proud of. It's the project that sits at the intersection of everything I care about — product thinking, coaching, and using AI as a building tool, not a buzzword.

Optional — kids at a game, or activity photo

I also built Grizzly Study Buddy, a learning platform for early elementary kids, because my daughters needed something better than what was out there. And I write a newsletter sharing what I'm learning from building in public — honest notes, not thought leadership.

How I work

I start by framing the problem and defining what success looks like before anyone opens a tool. Then I look for the simplest loop that connects a real signal to a real decision. I build a thin slice, ship it, measure what happens, and keep the parts that work.

I'm good at translating business goals into system designs that engineers actually want to build. I'm good at coaching teams to use AI as leverage rather than theater. And I'm good at knowing when to challenge a legacy approach and when to leave it alone — the GDN expansion at Experian went from 18 to 35 countries because I was willing to rethink the playbook, not because I invented something new.

I avoid roles where compliance is the product, where conferences replace customers, and where building requires a 40-slide deck before anyone writes a line of code.

Let's talk

I'm open to remote roles in consumer data, experimentation, and AI product leadership. I'm also interested in advisory work, partnerships, and conversations with people building interesting things.

If you want to scope a practical AI initiative together, kick around an idea, or just trade notes on what's working — I'd like to hear from you.

Latest Writing

Field notes on product judgment, practical AI, and building in public.